“The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must ‘accept the ebb and flow of things’.”
John Allsopp, ‘A Dao of Web Design’
With an ever-increasing number of web devices – desktop, android, tablet, iPhone, iPad, etc. – it is necessary to have your website design tailored for each one. Now more than ever, we’re viewing content along a gradient of different experiences. Responsive web design allows us to keep pace with “the ebb and flow of things”.
Instead of creating disconnected designs for every device, we treat them as facets of the same experience. We design for an optimal viewing experience using technologies that make our designs more flexible and more adaptive to the media that renders them. To put it simply, we practice responsive web design. We ensure your website has fluid grids, flexible images and media queries for responsive web design on any device.
We also understand that each business has its own unique identity which needs to be conveyed through its ‘webface’ as well. We don’t have a one-size-fits-all. We adapt to your business’s personality – whether that be snappy and simple, detailed and devilish, or intricate and intriguing. Whatever your brand, voice, image, message and personality is, we’ll make sure that it shines through your website, on every viewing platform.