What is it?

At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market.

The changing market represents a vast opportunity for businesses to improve their relevance and expand their market

With the development of e-commerce, concern about the death of the high street was only natural. However, the two forms of retail have proven not to be mutually exclusive, and owners of bricks-and-mortar shops can take advantage of the potential of becoming a partially online business.

The big supermarkets, for example, spent years creating the ideal physical shopping environments, then had to quickly adapt and develop the best virtual shops too. What we’re seeing is not the death of the high street but its evolution.

There are so many benefits to taking your business online

For starters, you can increase your product range and geographical reach without the cost of moving premises or extra overheads. There’s also great potential to be had from using location-based marketing via mobile apps. Use social media and blogs to create interest and establish yourself as an expert in your field.

With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy.

Contact us at Oh La La websites, we’ll take you there!